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ACCTING is a EU-funded project aiming to contribute to producing knowledge and innovations to advance behavioural change at individual and collective levels for an inclusive and equal European Green Deal

ACCTING mobilizes research experimentation and innovation to advance an inclusive and socially just European Green Deal, where nobody is left behind. It specifically focuses on inequalities produced and reproduced in the context of Green Deal policy and interventions.

The overall objectives are to:

• Understand the impact of Green Deal policy initiatives on individual and collective behaviours with specific attention to vulnerable groups.
• Provide evidence and empower policymakers and other stakeholders to anticipate policy responses, the potential negative impacts on inequalities, and to mitigate such impacts in Green Deal decision-making;
• Co-creatively design and implement pilot actions to be deployed by policymakers and stakeholders in the policy domains of the Green Deal with the ambition to reduce or prevent inequalities and promote participation and social justice.

Building on previous research initiatives, ACCTING proposes an interdisciplinary conceptual and methodological framework, inspired by strategic policy design-thinking. It collects new data on Green Deal policy interventions at individual, community, organisational and societal levels.

Starting with an extensive mapping and comparative analysis of bottom-up environmental initiatives in 34 countries, including the collection of 410 narratives followed by 41 experimental studies from eight research lines, results are fed into Open Studios to co-create innovative solutions. Results are used for further experimentation, including through pilot actions with mass implementation and high impact potential.

ACCTING combines activities devoted to experimental research and innovation, action research, co-creation of sustainable impact, robust impact evaluation and wide disseminations.