This new whitepaper from Ipsos' Green Economy team examines the latest Ipsos quantitative and qualitative data on COVID-19 to see what can be learned from the current pandemic crisis – and our reaction to it – that can be transferable to the climate emergency.
Ipsos Global Trends, Ipsos study of 33,000 people every three years, recently found climate emergency to be the strongest common value that unites us worldwide. Eighty percent globally think we are heading for environmental disaster unless we change our habits quickly. Months later, the world stands united towards a different, more immediate crisis: COVID-19.
In a matter of weeks, COVID-19 has brought the global economy to its knees and the lives we once knew as ‘normal’ have been turned on their head. Climate change discussions and decision-making have been put on hold while governments, industry and people everywhere
come together to combat a global pandemic.
Recent Ipsos Earth Day data found that concern over climate change is still high globally, despite attention being focused on the more urgent crisis at hand. Seventy one percent of the world feels climate change is as significant a threat as COVID-19 in the long term.
In the midst of this upheaval, we ask what, if anything, can COVID-19 teach us about the climate crisis?
The trajectory of climate crisis concern in the months preceding COVID-19
Analogous learnings between both crises from experts
The influence of the pandemic on public attitudes and behaviours around climate change
Support for a greener economic transition following the pandemic
Implications and recommendations for key industry players moving forward
The report includes several interesting graphs based on data from the Ipsos Weekly Covid-19 Tracker that illustrate the section devoted to analize people´s support for a "green" economic transition following the pandemic
For more info you can also see results from a recent global Ipsos poll conducted to mark World Environment Day - 16,000 people from 16 countries were surveyed from May 21 to 24, 2020 ( Australia, Canada, Brazil, China, France, Germany, Italy, Spain, India, Japan, Mexico, Russia, South Africa, South Korea, UK & US)