Lewandowsky, S., Cook, J., Schmid, P., Holford, D. L., Finn, A., Leask, J., Thomson, A., Lombardi, D., Al-Rawi, A. K., Amazeen, M. A., Anderson, E. C., Armaos, K. D., Betsch, C., Bruns, H. H. B., Ecker, U. K. H., Gavaruzzi, T., Hahn, U., Herzog, S., Juanchich, M., Kendeou, P., Newman, E. J., Pennycook, G., Rapp, D. N., Sah, S., Sinatra, G. M., Tapper, K., Vraga, E. K (2021). The COVID-19 Vaccine Communication Handbook. A practical guide for improving vaccine communication and fighting misinformation.
The vaccines project run by SciBeh
SUMMARY ✎
This handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents – in short, it’s for everyone who wants to know more:
- about the COVID-19 vaccines,
- how to talk to others about them,
- how to challenge misinformation about the vaccines.
The handbook is available in form of a PDF and also of a "living wiki". The pdf version is self-contained but additionally provides access to the “wiki” with more detailed information
Vaccination behaviour is a complex topic and many of the concepts involved are interlinked. The visualisation below gives an idea of the interconnectivity of higher and lower level mappings of the pages in the Wiki
Here is a contents list for all existing pages in the Wiki, grouped by topic.
Behaviour
- The success of behavioural measures in controlling COVID-19
- Public attitudes towards COVID-19 vaccines
- Cultural differences in vaccine uptake
- Why freeriding is a disastrous strategy
Communication
- The importance of health care professionals
- Trust in scientists
- I am not at risk…or am I? COVID-19 risk perception
- Successful strategic communication measures
Policy and COVID-19 Vaccines
What are the facts?
- Facts about COVID-19
- Facts about COVID-19 vaccines
- Success of vaccines
- The COVID-19 vaccine development process
- Potential side effects of COVID-19 vaccines
Misinformation
- Watch out! Misinformation coming your way: Myths about vaccination
- Fallout from COVID-19 misinformation
- Common anti-vaccination misinformation
- COVID-19 conspiracy theories
- The politics of COVID-19 vaccination and misinformation
- Vaccine deniers
- Argument quality and fallacies
FAQs
- Who is behind this project?
- How can I contribute?
- How can I give you feedback?
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(*) The handbook has benefited from a number of detailed guides and documents created by and for organizations such as the WHO, UNICEF (e.g., Vaccine Misinformation Management Field Guide), the U.S. Food and Drug Administration, and the Royal Society
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