Lewandowsky, S., Cook, J., Schmid, P., Holford, D. L., Finn, A., Leask, J., Thomson, A., Lombardi, D., Al-Rawi, A. K., Amazeen, M. A., Anderson, E. C., Armaos, K. D., Betsch, C., Bruns, H. H. B., Ecker, U. K. H., Gavaruzzi, T., Hahn, U., Herzog, S., Juanchich, M., Kendeou, P., Newman, E. J., Pennycook, G., Rapp, D. N., Sah, S., Sinatra, G. M., Tapper, K., Vraga, E. K (2021). The COVID-19 Vaccine Communication Handbook. A practical guide for improving vaccine communication and fighting misinformation.
This handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents – in short, it’s for everyone who wants to know more:
about the COVID-19 vaccines,
how to talk to others about them,
how to challenge misinformation about the vaccines.
The handbook is available in form of a PDF and also of a "living wiki". The pdf version is self-contained but additionally provides access to the “wiki” with more detailed information
Vaccination behaviour is a complex topic and many of the concepts involved are interlinked. The visualisation below gives an idea of the interconnectivity of higher and lower level mappings of the pages in the Wiki
Here is a contents list for all existing pages in the Wiki, grouped by topic.
(*) The handbook has benefited from a number of detailed guides and documents created by and for organizations such as the WHO, UNICEF (e.g., Vaccine Misinformation Management Field Guide), the U.S. Food and Drug Administration, and the Royal Society