While stakeholder engagement is not new, it is now accepted as crucial to an organization’s sustainability and success. Stakeholders are not just members of communities or non-governmental organisations. They are those individuals, groups of individuals or organisations that affect and/or could be affected by an organisation’s activities, products or services. Engaging with the individuals, groups of individuals or organisations that are affected by or can affect an organisation’s activities, and responding to their concerns makes organisations perform better. It increases their knowledge and contributes to their license to operate. Stakeholder engagement is a journey. The starting point is often pain alleviation.