This project addressed the problem of ‘mobility poverty’ in a rural environment by employing design—a user-centred, systematic approach combining analysis with creative techniques—to discuss mobility poverty and to propose new policy (local, regional) and service options.
Different user and stakeholder groups were involved, ensuring gender and socio-economic balance. The first stage of the process produced insights into the needs and the specificity of needs of particular user groups. The result was a vision for policy and for a new integrated service: a ‘village point’. This village point is the transition point between the formal public transport system and the more informal village-based system. The concept combines services, mobility and social function. One element of the concept is to bring back services to locations near the people who need them, reducing the need for transport.