RETHINK | How science communication can transform itself to enable a meaningful discussion about science in society

Uploaded by RRI Tools on 14 February 2019
Last modified on 22 February 2022



From 01/01/2019 to 31/12/2021

The RETHINK project aspires to rethink science communication, both its theory and practice, to accommodate the major challenges to the individual and collective process of making sense about science. A guiding principle of RETHINK is that the contextual knowledge of citizens across the EU should play a vital role in shaping future scientific and technological developments and the sharing of this knowledge should be facilitated.

The overall objective of RETHINK is to contribute to making the European science communication ecosystem more open, inclusive, reflexive and adaptive. We aim to improve the quality of interactions between science and society by providing concrete recommendations and training resources for nurturing open and reflexive science-society interfaces.

RETHINK workplan consists of two main phases.

  • During the first phase of the project, RETHINK partners will focus on observing and analysing current science communication practices in seven countries. Each of these countries will set up a Rethinkerspace, a multi-actor, heterogeneous entity which enables the mobilization of a wide diversity of stakeholders and experts in the science communication ecosystem. Local Rethinkerspaces will:
    • identify the networks, actors, roles, repertoires and communicative actions in their science communication ecosystems, including those taking place in the currently uncharted digital sphere;
    • execute a cross-cutting analysis and synthesis of data collected on the range and diversity of actors and their outputs across different countries;
    • through focus groups and interviews, examine the teaching of science communication within scientific disciplines and as a dedicated academic discipline.
  • In the second phase of the project, partners will focus on the production of concrete outcomes which will contribute to the advancement of science communication theory and practice in Europe. In particular, RETHINK will:
    • design new quality criteria and indicators of science communication, based on the investigation of the new science communication ecosystem;
    • provide guidelines on accuracy, openness, reflexivity and trust targeted at practitioners, scientists and policy makers, to improve the quantity and quality of science communication;
    • develop and test strategies for enhancing openness and reflexivity, that result in a catalogue of good and inspiring practices, including the showcasing of tools, engagement strategies and platforms;
    • implement new developed training resources and train-the trainer programs, new ways of training those who engage in science communication, including those underserved by current training – such as bloggers and social media commentators.

All these outcomes will be tested and piloted within the local Rethinkerspaces.

RETHINK explanatory videos

RETHINK SciComm Training Navigator - Resources for training science communicators in a changing SciComm landscape 

RETHINK has aimed at contributing to a comprehensive understanding of science communication in the context of ongoing (digital) change. To bring the insights about the new and emerging science communication landscape across, the RETHINK team has developed the SciComm Training Navigator. The navigator entails a variety of training resources that can be used in a broad range of training settings from science communication graduate programs on Bachelor and Master level over further education of science communication professionals to workshops and trainings for scientists.

RETHINK briefs on improving scicomm - guidelines and recommendation on how to improve the practice of science communication for three main actor groups:

  • policymakers (at the political level, and at research institutions, as well as research funders)

  • Vrije Universiteit Amsterdam, Netherlands
  • Ecsite,  Belgium
  • University of Bristol,  United Kingdom
  • Zeppelin University Berlin,  Germany
  • SISSA Media Lab Trieste,  Italy
  • Danish Board of Technology  Denmark


Overall budget: € 1 198 771,25

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