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Responsibility driven design for the future self-driving society | Autonomous systems and the complex challenges to designing a responsible, driverless future

Uploaded by RRI Tools on 14 May 2018

Responsibility driven design for the future self-driving society | Autonomous systems and the complex challenges to designing a responsible, driverless future. Fabio Besti & Francesco Samorè. White paper. Fondazione Giannino Bassetti. 2018.



The key role of responsibility for the self-driving society. Responsible Innovation and the Collingridge Dilemma

1. Goal. Empowering the future stakeholders through vision and design thinking

1.1 The Collingridge Positioning
1.2 The Responsibility Matrix

2. Scenario. What will the future of autonomous mobility look like?

2.1 The Future of Automobility by IDEO
2.2 Waymo by Google
2.3 F015 by Mercedes-Benz
2.4 Next Future Transportation Inc.
2.5 Airbus Pop-up by Italdesign
2.6 Parcelcopter by DHL
2.7 Public Square for Driverless Future
2.8 Autonomous Urbanism by NACTO

3. Responsibility topics in the field of autonomous transportation

3.1 Ethics and Safety
3.2 Cybersecurity and Safety
3.3 Privacy
3.4 Accessibility and Equality
3.5 Human compliance
3.6 Environment and Sustainability
3.7 An integrated approach

4. Governance. Regulating a complex scenario

4.1 USA: Automated Driving Systems. A Vision for Safety
4.2 Europe: On our way towards connected and automated driving
4.3 Germany: Automated and Connected Driving
4.4 UK: Cyber Security for Connected and Automated Vehicles
4.5 USA: Blueprint for Autonomous Urbanism
4.6 Australia: Guidelines for trials of automated vehicles
4.7 China: Guiding Opinions for the Beijing Road Tests
4.8 Singapore: Road Traffic (Amendment) Act 2017

5. Workshop. Designing the Self-Driving Society of the future

5.1 Energy mobility system by Codruta Andreea Cozma
5.2 2-Scale Stamp: Technology & New Legislation by Helena Hägg
5.3 BPS // Bioterrorism Prevention System by Fabio Iacomino
5.4 State Platform and Privacy Settings by Alberto Zerbi
5.5 Technology-free interior design of robocar by Wanqun Zhang
5.6 Super Blocks+ by Shan Pengcheng
5.7 Jaywalking legalization by Suo-Yu Chang


Further reading and resources
Authors, acknowledgements and Bassetti Foundation



First imagined and foreseen, then prototyped and tested, today driverless cars are real. The inevitable transition to autonomous transportation, with its enormous potential and connected risks, has achieved awareness within the public, government, and an array of stakeholders involved in digital technology evolution. Mobility automatization will not only have an impact on the transportation industry however, it will in reality lead to the transformation of the sociocultural fabric of countries all over the world: habits and behaviour will change, new products and services will improve people’s lifestyle, cities will reshape and, above all, the society will transform itself in its complexity. The conversation cannot be limited to the driverless ‘car’ or autonomous ‘transportation’, but is more realistically addressed as what Giulio Ceppi for his course in Integrated Product Design at Politecnico di Milano, defined as the self-driving society as a whole. On the one hand, this broader perspective allows stakeholders to identify a richer scenario for opportunities and innovation, and on the other, it compels all actors to develop and better articulate the discourse on the societal impact of this technological transformation, still relegated today to narrowly defined and rather isolated
topics (ethics, safety, cybersecurity, etc...).

But responsibility does not only mean taking on the burden of preventing undesirable consequences; in fact, adopting a structured responsibility-driven approach could also mean uncovering new possibilities for innovation and the capability to remain relevant in the long term.

This positive positioning by the Giannino Bassetti Foundation emerges from 24 years of experience in fostering responsible innovation. This vast experience has once more been strengthened through a recent collaboration with Giulio Ceppi and the Design School of the Politecnico di Milano, within which I was invited to conduct a workshop together with Francesco Samorè in November 2017, with the aim of putting design at the service of the self-driving society of the future.

The results of the workshop (described in this paper) demonstrate how using a design-driven
approach in conjunction with a perspective centered on responsibility can lead to the envisioning of unexpected and interesting scenarios. This white paper expands upon the experience and marks the wish of the Bassetti Foundation to continue this work and invite all interested stakeholders to join the conversation. Automotive industries, courier companies,
software providers, big data and artificial intelligence corporations, designers and engineers, investors and insurers, universities and policymakers, CSOs and citizens, to name just a few of the players that will be directly involved in shaping the self-driving society of the future.

To be relevant in this new technological and cultural transition all stakeholders must embrace innovation and adopt the broadest perspective possible, but it doesn’t stop there: we are entering a technological era in which automation will take control over our lives (quite literally). A responsibility-driven approach should be the key factor to a better future, more efficient in terms of economic growth and more desirable for societies all over the world. 








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