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Policy Engagement & Communications Toolkit for Researchers & Communications Officers

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Uploaded by RRI Tools on 15 November 2018

Developed as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme - Research to Action.

This practical and engaging toolkit contains guiding principles, tips, and suggested approaches to help better plan, package, disseminate and evaluate PEC strategies.

It was developed as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. The 13 think tanks worked with a mentor to diagnose their capacity needs and develop a PEC workplan to strengthen their knowledge and capacity. Work included designing and refining communciation strategies, engaging peers and external stakeholders, and leveraging tools to sharpen their strategic messaging and outreach.

The toolkit covers all the key areas that would help any research programme get started:

Planning for PEC

  • Developing a Theory of Change
  • Mapping Target Audiences
  • Developing a Communications Strategy
  • Role of Information Partners in Policy Influence
  • Three Principles for Policy Influence
  • Engaging the Media (Parts I and II)
  • Interviewing with the Media
  • Social Media Procedures and Policies

Packaging for PEC

  • Developing Key Messages
  • Branding
  • Data Visualization
  • Reflections on Blogging
  • News and Press Releases: Tips & Tricks
  • Newsletters: Tips & Tricks
  • Policy Briefs
  • Reflections on Social Media

Monitoring, Learning and Evaluation

  • Monitoring and Evaluation Tools
  • Potential Metrics for PEC
  • Conclusion
English