Highlight parts of the solution to patient engagement as a design methodology for patient-centered design, rather than an outof-the box tool. We have much to learn from marketing and
design. Patient-centered design has the opportunity to deliver on engagement, outcomes, and patient satisfaction scores.
Establish the foundations of a framework for applying motivation, including social and other contextual influences to healthcare.
Ask questions about motivation in healthcare to open thinking and define the need for research into how and where engagement is effective, just as we’ve come to understand which molecules are important in disease pathways.
Establish that social sciences and design may need to be on equal footing with biomedical science because the potential outcomes and savings are perhaps on par with each other. Now is a unique time; because of digital tools, so much of social science and social influence is measurable.
Help execs moving toward value-based care answer the “What do we do/invest in next?” question.
Highlight need and opportunity for peer to peer (P2P) and social influence as powerful motivators in healthcare as part of patient engagement and value-based design.
Who is this book for?
Those looking to enable patient engagement as a foundational part of value-based care, from executives and administrators to physicians, patients, and their advocates.