KlimaAlltag – low carbon lifestyles in the zero emissions city✎
The KlimaAlltag project conducted a field test and empirical surveys to investigate low-carbon lifestyles in different social strata, focusing on mobility, nutrition, lifestyle and household energy consumption. In parallel, it analysed the effects of selected social and environmental policy instruments.
Its overall goals were to
- 1) develop target-group-specific strategies to promote low-carbon lifestyles;
- 2) determine starting points, options and limits concerning the decarbonisation of everyday routines; and
- 3) assess climate-related measures supporting climate-friendly everyday routines.
The project addressed different social classes, but also required balanced participation. Since recruitment of low-income and migrant households was seen as a possible difficulty, organisers sought the cooperation of welfare organisations and migrants associations. Other target households were identified through municipal companies. The participation of these intermediaries was essential.
Participating households had different expectations for the outcomes, which could not be foreseen or addressed in advance. By evaluating the results and clustering the outcomes, different aims were identified and considered in the subsequent consultation processes.
A tool of behavioural climate advice has been developed and tested in practice. This consultation follows a field of action overarching approach (mobility, nutrition, energy / residential) and aims at a more climate-friendly citizens' daily lives.
Institute for Social-Ecological Research (ISOE)
Frankfurt am Main, Germany