When thinking about gender and design, is your first impulse to “pink it and shrink it?”
How are you navigating your assumptions, perceptions and biases to ensure you’re not designing to stereotypes?
What markets/business opportunities have been missed by failing to understand gender factors influencing a project?
What would your project look like if you “reversed the stereotype?”
Gender Inclusive Design adds value:
to society by making research more responsive to social needs
to business by developing new ideas, patents, and technology
to design by introducing new concepts, tools and processes
to research by ensuring excellence and enhancing sustainability
GENDER IN DESIGN WEB
TheGender in Design Toolkit is structured into three main categories.
THINKING ABOUT SEX. Sex is about biological characteristics such as height, weight, physiology. Sex includes: Male, female and intersex.
THINKING ABOUT GENDER. Gender refers to cultural attitudes and behaviors that shape men and women’s behaviors, products, technologies, environments and knowledge. Gender may include men, women, LGBTQA and gender-fluid persons.
THINKING ABOUT INTERSECTIONALITY. Intersectionality describes overlapping or intersecting social categories such as ethnicity, age, socioeconomic status, sexual orientation and geographic location.
Each category includes the following sections:
Points to Keep in Mind
Examples (case studies)
The Gender in Design web also includes a section with many useful resources, structured into the following sections: