INTRODUCTION
Explore Gender, Design and Inclusivity
- When thinking about gender and design, is your first impulse to “pink it and shrink it?”
- How are you navigating your assumptions, perceptions and biases to ensure you’re not designing to stereotypes?
- What markets/business opportunities have been missed by failing to understand gender factors influencing a project?
- What would your project look like if you “reversed the stereotype?”
Gender Inclusive Design adds value:
- to society by making research more responsive to social needs
- to business by developing new ideas, patents, and technology
- to design by introducing new concepts, tools and processes
- to research by ensuring excellence and enhancing sustainability
GENDER IN DESIGN WEB
The Gender in Design Toolkit is structured into three main categories.
- THINKING ABOUT SEX. Sex is about biological characteristics such as height, weight, physiology. Sex includes: Male, female and intersex.
- THINKING ABOUT GENDER. Gender refers to cultural attitudes and behaviors that shape men and women’s behaviors, products, technologies, environments and knowledge. Gender may include men, women, LGBTQA and gender-fluid persons.
- THINKING ABOUT INTERSECTIONALITY. Intersectionality describes overlapping or intersecting social categories such as ethnicity, age, socioeconomic status, sexual orientation and geographic location.
Each category includes the following sections:
- Points to Keep in Mind
- Examples (case studies)
- Design Methods
- Potential Pitfalls
The Gender in Design web also includes a section with many useful resources, structured into the following sections:
Items to Check Out
Case Studies
- Gaming
- Banking
- Recruiting
- Wearables
- Big Data
- Automobile Safety
- Assistive Technologies
- Media
- Natural Language Processing
- Search Algorithms
- Biometrics
- Toys
Useful Links
Additional Readings
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