Tool Communication

Blending online and offline community engagement

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Uploaded by RRI Tools on 11 January 2021
Last modified on 11 January 2021

Hafferty, C. (2020) 'Blending online and offline community engagement' [Guest blog] Commonplace. 6th October

(*) This post was originally written for Commonplace and published in their blog. You can view the full article here, and view three summary infographics below and here (when sharing the infographics, please cite the original source). 

Online and offline engagement both have their merits. Online has become increasingly popular, particularly during lockdown, but what is the future of community engagement? PhD researcher Caitlin Hafferty shares her thoughts and recommends that a combination of both in a flexible, adaptable, and blended approach, is the best way to unlock the full potential of community engagement.

Overview

  • Community engagement can be complex. There are lots of online and offline tools available to enhance and facilitate participation.
  • Different tools have different merits and considerations associated with their use. These can vary depending on the purpose and context they are used in.
  • To help achieve a ‘best practice’ standard of community engagement in an increasingly digitised world, practitioners can adopt a 'blended approach' which embraces both online and offline techniques.

See full post here (it includes links to thought pieces, webinars, academic publications and other useful resources, as well recommendations and top tips by the author)

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The author has also produced a series of infographics which communicate key messages and themes from research into digital community and wider stakeholder engagement. 

Please feel free to download and share these, but please do link/reference to the original source (there's a full reference to the source below each infographic)

Source: Hafferty, C. (2020) 'Public and stakeholder engagement, Covid-19, and the 'digital explosion': are we heading towards a more 'blended' appproach?' [Guest blog] Grasshopper Communications UK. 27th July. Available here

Source: Hafferty, C. (2020) 'Blending online and offline community engagement' [Guest blog] Commonplace. 6th October. Available here

Source: Hafferty, C. (2020) 'Blending online and offline community engagement' [Guest blog] Commonplace. 6th October. Available here

 

 

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